Do you have a list of existing customers? Groupon-type offers are delivered through text and emails. Part of your customer’s now campaign. This generates new business from existing clients as quickly as possible. This can generate same-day results and is very effective depending on the offer.
Message Marketing Pricing
Ramp-Up Model:
- Every new account on the Email System will follow the “Ramp Up Model.”
- The reason for utilizing this approach is to build the reputation of a sending domain gradually, so your emails will be much more likely to avoid spam filters.
- The email limits are multiplied each day by the number of days (until the 8th day) the account has been active.
- Starting the 8th day:
- Accounts with a Shared Domain will have a limit set to 15,000 emails per day.
- Accounts with a Dedicated Domain will have a limit set to 450,000 emails per day.
| Day | Email Limit |
| 1 | 250 |
| 2 | 500 |
| 3 | 1,000 |
| 4 | 2,500 |
| 5 | 5,000 |
| 6 | 7,500 |
| 7 | 10,000 |
| 8th Day & Ongoing | Shared domain: 150,00 Dedicated domain: 450,000 |
We charge $0.675/1000 emails for all the plans at a lower cost than most major SMTP providers compared to $0.80/1000 with MailGun
Email Verification Pricing
We charge $2.5 for 1000 Email Verification for all the plans at a lower cost than most major providers compared to $12/1000 with MailGun, which is 79% Cheaper.
You will automatically have the feature above to keep a good reputation and not waste money sending to bad emails.
For email marketing you will also need a dedicated domain name, depending on where you get it prices can vary. Usually about $6.95 to $25.00 annually. We can get the domain for you as part of the service and set that up, we would just need to make sure your business is ok sending emails from that particular domain name. Also, this cost is passed on and why it is mentioned here.
The Steps to Estimating Outbound SMS Costs
First, you will need a programmable phone number to send the texts from, this will cost you $1.15 a month
It is important to know all the SMS Pricing, however, it is reasonable to assume your highest SMS costs will be related to sending outbound SMS. For this reason, we will walk you step by step through the process of estimating the cost of an outbound SMS.
There are four steps to estimating the cost of an outbound SMS…
- Find the Number of Segments in your Text
- Lookup Per-Segment Cost
- Lookup Carrier Fees (≈$0.005)
- Calculate
Below we will walk through each of them to estimate the cost of an SMS before we send it. As we go to calculate the cost of an SMS, we use our Outbound SMS Cost Equation to estimate the cost of our SMS:
—-Outbound SMS Cost Equation:—-
Estimated Cost of Outbound SMS = [(Number of Segments)(Per-Segment Cost)] + [(Number of Segments)(Carrier Fees)]
Step 1: Find the Number of Segments in your Text
After writing the message you want to send, we copy the text message. Then open the Messaging Segment Calculator and paste the copied text message into the Messaging Segment Calculator. See the “Number of Segments” to locate the number of segments. Keep this available as we continue.
—-Outbound SMS Cost Equation:—-
Estimated Cost of Outbound SMS = [(Number of Segments)(Per-Segment Cost)] + [(Number of Segments)(Carrier Fees)]
—-Example:—-
Estimated Cost of Outbound SMS = [(5)(Per-Segment Cost)] + [(5)(Carrier Fees)]
Step 2: Lookup Per-Segment Cost
Open up the SMS Pricing page. Select the country you are sending outbound messages in.
Then scroll down to “SMS/MMS Pricing.” Locate your “Per-Segment Costs”. In our example, we are sending an outbound SMS for long codes. So we choose $0.0079 for this example.
—-Outbound SMS Cost Equation:—-
Estimated Cost of Outbound SMS = [(Number of Segments)(Per-Segment Cost)] + [(Number of Segments)(Carrier Fees)]
—-Example:—-
Estimated Cost of Outbound SMS = [(5)($0.0079)] + [(5)(Carrier Fees)]
Step 3: Lookup Carrier Fees (≈$0.005)
In the US and Canada, carriers like T-Mobile, AT&T, or Verizon charge you for inbound messages sent to their end users. Prices vary by carrier and change from time to time. To locate the Carrier Fees by carrier, see the SMS Pricing page. Scroll down to the “Carrier Fees” section and see the inbound SMS column for a specific carrier.
*Please note: carrier fee prices vary based on the type of number (long code, toll-free, and shortcode).
Due to carrier fees being unique to the end user’s number, we cannot calculate the cost until we know what carrier we are sending to. To overcome this barrier we can estimate. We suggest using the amount of ≈$0.005 as this is currently the highest carrier charge (as of the last edit to this article). The “≈” symbol stands for approximation, which is an estimated number for this exercise. Feel free to change this approximation to what feels best for your estimates based on the prices available on SMS Pricing.
—-Outbound SMS Cost Equation:—-
Estimated Cost of Outbound SMS = [(Number of Segments)(Per-Segment Cost)] + [(Number of Segments)(Carrier Fees)]
—-Example:—-
Estimated Cost of Outbound SMS = [(5)($0.0079)] + [(5)(≈$0.005)]
IMPORTANT: Carrier fees can change from time to time so always check the SMS Pricing. As of the last time this article was created approximately ≈$0.005 was a good estimator. However, it is always important to check the SMS Pricing for any changes to Carrier fees to better adjust your SMS cost estimations.
Step 4: Calculate
We are now ready to calculate the estimated cost of our text message. Let’s walk you step by step through the process.
Estimated Cost of Outbound SMS = [(5)($0.0079)] + [(5)($0.005)]
First, let’s multiply the “number of segments” (found in Step 1) by the “per-segment costs” (found in Step 2).
Estimated Cost of Outbound SMS = [$0.0395] + [(5)($0.005)]
Now we need to multiply the “Number of Segments” (found in Step 1) by the estimated “Carrier Fees” (found in Step 3).
Estimated Cost of Outbound SMS = [$0.0395] + [$0.025]
Lastly, we add the two sums together to finish our estimation.
[$0.0395] + [$0.025] = $0.0645
We finally arrived at the final cost of 6.45 cents for this text.
Estimated Cost of Outbound SMS = $0.0645 or 6.45 cents
This is a 5 segment example 5×160 characters=800-character text. For message marketing you will probably only need 1 or 2 segments, so a 2 segment would cost about .0258 cents to send, and a 1 segment would be about .0129 cents or a little over 1 and a quarter cents each.
Workflow Premium Triggers and Actions
What are Premium Triggers & Actions?
Workflows are made up of triggers (1) and actions (2); initiate the workflow with one or more triggers, then execute one or more actions. All triggers and actions have unlimited executions.
Premium Triggers & Actions Pricing
Some triggers and actions are “premium” (3), meaning their execution has a small usage cost of $0.01 per execution (1/4th the cost of the Zapier base plan). You are not charged for free triggers and actions. You are charged for premium triggers and actions.