The Holistic Approach
Website
First, if you do not have a website, you will need a website. You will need to collect leads and interact with clients or customers. So a website that can take people online who are interested, collect their info to contact them, also keep track of these potential customers until and after they become one. A website that would also give them the opportunity to purchase your product or service directly from the website, depending on the type of business you have, of course. You may want them to book an appointment for a phone call or an in person visit. The best website is one that brings all the benefits together, generating leads, keeping track of customers, and automating processes to name a few. If you have a website that only puts out who you are and how to contact you, it’s time for an upgrade to the latest technology.
Reputation Management
Next, you will need a Google Business Profile. You will need people to find your business online so they can gather information. Most people will do some research online to find a business that suits their need or purpose. Reputation Management is a HUGE part of your marketing campaign! Obviously, if you have a lot of people online touting what a good experience they had with your business, this will help bring you more clients. Reputation Management is more than just getting great reviews, it helps you target ads better and has many other benefits that are not as clear to some.
SEO Management
Search Engine Optimization is also a CRITICAL part of any marketing campaign. Some fail to get this and struggle with organic visitors, while competitors scoop up the customers and cash in. I would strongly suggest any business that does not utilize this vital marketing method to reconsider. SEO management is a lot of work that most business owners will not have time to do, at least not in a highly effective way, so it is recommended you hire a professional. This is a work in progress, that does take time, but helps you get customers now and later. It’s a snowball effect, you tend to have more and more people finding you, one should see more reviews, gain popularity, and can become the go-to business in your particular niche.
Lead Generation
The three main ways we do this is Google Pay Per Click, Facebook Ads, and TikTok Ads. Service industries will generally want ads that generate calls, where other types of business’s will want to direct traffic to what is called a funnel, usually this is where the visitor’s contact information is collected and permission to contact them is granted. A list is then created for marketing purposes. This can mean calling, texting, or emailing them. These would be only people that have a specific interest in what you have to offer, so this is not a cold list, it would be what’s considered a hot list. They are interested or would not have given you the information and permission to contact them. They are serious and need to be contacted, the sooner, the better. This can be a real live person or an automated response. Sometimes the funnel will then take them to a website where they can sign up, donate, subscribe, or purchase etc. It can be fully automated, so now you have a new paying customer without employee involvement. With this method, if they don’t purchase through the automated way, you can then contact them. The funnel will usually have a benefit to get them to move forward.
Message Marketing
You have a list, and you are adding to that with lead generation. Now you need a way to send marketing emails and texts without the expense of multiple employees to do this. This will allow you to send promotions, upsells, and special offers to potential and existing customers who have agreed to allow you to contact them. (see message marketing page)
Summary
You can start with just one of these, then build your way up to a holistic marketing approach as you add others, or you can utilize all methods at once to really get things going. To get more information on a full package that would include most or all of these, depending on your situation, click here.